"Years ago, while traveling in the South of France, I wandered through Provence’s famous lavender fields. Standing there, immersed in vivid purple blooms, it struck me that the mesmerizing scent of this simple dewy lavender thriving on a forgotten hillside was remarkably different from the sun-dried lavender I was used to at home. That moment has always stayed with me, like a secret I’ll carry forever.”

Eric Hananel, Co-Founder